Premium whole-food supplements for cats and dogs
CellVra supplements provide cats and dogs with bioavailable nutritional support for everyday wellness, vitality, and targeted nutritional needs.
Evidence-informed nutritional support for cats and dogs, developed by a Clinical Small Animal Nutritionist.
CellVra is a premium whole-food supplement range for cats and dogs, developed by a Clinical Small Animal Nutritionist to support everyday wellness, vitality, and targeted nutritional needs.
The range includes standard supplements available for direct purchase, alongside a practitioner product range supplied through professional consultation and/or fur tissue mineral analysis.
Each formulation is guided by the Vital Renewal Approach, CellVra’s whole-food, evidence-informed formulation philosophy.CellVra supplements may be used alongside veterinary care where appropriate.
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Formulated without compromise
CellVra was created when Natural Pet could not find a cat and dog supplement range it could recommend with confidence. Existing options were reviewed, but they did not meet the level of ingredient quality, nutritional detail, and formulation control needed for Natural Pet’s consultation and fur tissue mineral analysis services.
So Natural Pet created its own.
The result is an evidence-informed premium whole-food supplement range for cats and dogs, formulated by a Clinical Small Animal Nutritionist and guided by nutritional science and ingredient quality. Nutrient-dense whole-food ingredients are brought together with targeted isolated nutrients where specific mineral support is required.
Every formula has a defined nutritional purpose, with ingredients sourced and selected for their quality, bioavailability, and role in supporting the animal's wellbeing, vitality, and changing nutritional needs. The same level of care, research, and ingredient standards used across Natural Pet's animal health services went into every formulation.
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Why nutritional support for your cats and dogs matters
You want your cat or dog to feel well, stay active, age comfortably, and enjoy life with you for as long as possible. Good nutrition cannot guarantee that, but it can help support the body through everyday care, ageing, and changing needs.
Cats and dogs naturally benefit from a wide range of nutrients found in whole prey, including organs, connective tissues, bone, and other nutrient-rich parts that are often limited in many modern diets.
CellVra is designed to complement your cat or dog’s normal diet, adding nutrient-dense whole-food support for everyday wellbeing, mobility, digestion, and more specific nutritional needs.
What makes CellVra different
Each formula is developed through an evidence-informed approach, using nutrient-dense whole-food ingredients as the foundation and targeted isolated nutrients where specific mineral support is required.
Bioavailable support from whole-food ingredients
CellVra uses selected whole-food ingredients to provide nutrients in forms your cat or dog’s body can recognise, absorb, and use. Where a formula needs specific mineral support, targeted isolated nutrients are included for that purpose.
Formulas developed for defined nutritional needs
Each formula is developed to support a specific nutritional role, from everyday whole-body support through to more specialised products within the wider range.
Evidence-informed formulation
Ingredient selection is guided by nutritional research, formulation detail, and the role each ingredient plays within the formula.
Formulated by a Clinical Small Animal Nutritionist
The range has been developed with animal nutrition, species needs, ingredient quality, and formulation control in mind.
Quality sourcing and ingredient selection
Formulas draw from selected ingredients such as New Zealand grass-fed bovine organ powders, New Zealand-sourced marine extracts, organic functional botanicals, and other supporting whole-food ingredients, depending on the formula.
Direct-purchase and practitioner range options
CellVra includes standard products available for direct purchase, alongside a practitioner product range supplied through professional consultation and/or fur tissue mineral analysis for more individualised nutritional needs.
Who CellVra is for
CellVra is for cat and dog owners who pay close attention to their animal’s wellbeing and want to support them with premium whole-food nutritional support.It is for owners who notice small changes, such as their cat or dog moving differently, having less energy than usual, digesting less comfortably, losing coat condition, or needing more support through age, seasonal change, or ongoing health challenges.
It is also for owners who want to support their cat or dog before there is an obvious concern. They want their animal to stay well, remain active, age as comfortably as possible, and enjoy daily life for as long as they can.
The range supports cats and dogs needing everyday whole-body support, as well as nutritional support for areas such as digestion, liver function, joint health, mobility, skin and coat condition, and metabolic balance.
CellVra supplements may be used as part of routine care, selected for more targeted nutritional support, or used alongside veterinary care where appropriate.
Ingredient formulation through the Vital Renewal Approach
The Vital Renewal Approach is CellVra’s whole-food, evidence-informed formulation philosophy. It guides how each formula is developed, combining nutrient-dense whole-food ingredients with targeted isolated nutrients where specific mineral support is required.
Across the range, formulas may include New Zealand grass-fed bovine organ powders, New Zealand-sourced marine extracts, organic functional botanicals, bone broth, kumara, nutritional yeast, and other supporting whole foods.
These ingredients are selected for their nutritional role within each formula, helping provide bioavailable nutritional support in a form your cat or dog’s body can recognise, absorb, and use.
New Zealand grass-fed bovine organ powders
Nutrient-dense animal tissues that provide naturally occurring vitamins, minerals, and whole-food nutritional support.
New Zealand-sourced marine extracts
Marine-based ingredients, including green-lipped mussel, used in selected formulas to support joint health, mobility, cartilage integrity, and musculoskeletal function.
Organic functional botanicals
Botanicals selected for nutritional support, including ingredients used in formulas for liver function, digestion, resilience, and metabolic balance.
Supporting whole-food ingredients
Ingredients such as bone broth, kumara, nutritional yeast, collagen, and selected supporting nutrients help complete each formula according to its intended nutritional role.
Practitioner range
Does your cat or dog require more targeted nutritional support?
Some cats and dogs need more individualised nutritional support than direct-purchase supplements alone can provide.
The CellVra practitioner range is supplied following professional consultation and/or fur tissue mineral analysis. This allows supplement selection to be guided by your pet’s individual nutritional needs, rather than chosen from the direct-purchase range alone.
Practitioner supplements are not available for general retail or online purchase. They may be recommended on their own or alongside direct-purchase CellVra supplements, depending on your pet’s needs.
A consultation may be suitable if your cat or dog has ongoing health challenges, persistent symptoms, or more specific support needs.
CellVra supplements may be used alongside veterinary care where appropriate.
Fur tissue mineral analysis for deeper nutritional insight
Fur tissue mineral analysis provides insight into your pet’s mineral patterns, including possible excesses, deficiencies, and imbalances.
This can help guide supplement recommendations, including recommendations from the CellVra practitioner range where appropriate.
For cats and dogs with ongoing concerns, chronic issues, or changing wellbeing, fur tissue mineral analysis can provide another layer of information to support more targeted nutritional support.
Two ways to access CellVra supplements
CellVra includes direct-purchase supplements for everyday wellness and targeted nutritional needs, alongside a practitioner range supplied through professional consultation and/or fur tissue mineral analysis..
Direct-purchase supplements
The direct-purchase range is available online, through selected retailers, and through veterinary clinics.
These supplements may be chosen by pet owners as part of routine care, seasonal support, or targeted nutritional support for areas such as digestion, liver function, joint health, mobility, vitality, and general wellbeing.
Direct-purchase supplements
The direct-purchase range is available online, through selected retailers, and through veterinary clinics.
These supplements may be chosen by pet owners as part of routine care, seasonal support, or targeted nutritional support for areas such as digestion, liver function, joint health, mobility, vitality, and general wellbeing.
Practitioner range
The practitioner range is not available for general online or retail purchase. These supplements are supplied following professional consultation and/or fur tissue mineral analysis, where product selection can be guided by individual nutritional needs.
CellVra supplements may be used alongside veterinary care where appropriate.
Find the right CellVra supplement for your cat or dog
Shop the CellVra cat and dog supplement range, or book a consultation if your animal may need practitioner-led nutritional support.
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