CellVra practitioner-only nutritional supplements
Advanced nutritional support for the cats and dogs in your care
Go beyond everyday supplementation with specialised formulations combining concentrated, nutrient-dense ingredients to support immune health, specific body systems and recovery in cats and dogs with complex health needs.
Evidence-informed nutrition for professional care
Developed by a Certified Clinical Animal Nutritionist (CCAN, F‑TMAP), CellVra’s practitioner-only range gives veterinarians and animal health practitioners access to advanced nutritional support for cats and dogs with ongoing health challenges, compromised health or more complex nutritional needs.
Each formulation is guided by the Vital Renewal Approach, CellVra’s whole-food, evidence-informed formulation philosophy. The supplements are designed to complement veterinary treatment and the nutritional care provided by animal health practitioners.
When animals need more than everyday nutritional support
Nutrition plays an important role in maintaining health, supporting the immune system and providing the nutrients the body needs to function well.
For cats and dogs experiencing persistent health concerns, reduced resilience or more complex nutritional challenges, additional nutritional support can be an important part of their ongoing care.
This might include a dog struggling with recurrent skin and digestive problems, a cat requiring additional support for kidney or thyroid health, or an animal needing nutritional support to assist recovery following illness or physical stress.
CellVra’s practitioner range has been developed for these more demanding situations, providing advanced supplementation to help maintain nutritional balance, support normal body functions and assist the body's recovery processes.
The supplements are intended to work alongside veterinary treatment, appropriate diet and other professional health recommendations.
Specialised formulations for cats and dogs with complex nutritional needs
CellVra’s premium direct-purchase supplements provide nutrient-dense whole-food nutrition for everyday wellness and specific areas of nutritional support.
The practitioner-only range takes this further.
These advanced formulations include higher concentrations of selected ingredients and more comprehensive ingredient combinations, providing an intensive level of nutritional support for cats and dogs with more complex requirements.
The range also includes specialised nutritional and mineral formulations for animals requiring more specific support.
This gives veterinarians and animal health practitioners additional options beyond standard supplementation, with products recommended according to each animal's nutritional needs and health circumstances.
From specific health concerns to whole-body support
The CellVra practitioner range has been developed to provide advanced nutritional support for a wide range of health concerns, alongside broader whole-body support for cats and dogs.
Formulations cover areas such as immune health and resilience, skin conditions, digestive and gut health, liver and kidney function, thyroid and endocrine health, cardiovascular function, joint and muscle health, mobility and mineral balance.
The range also includes advanced whole-body nutritional supplements to support vitality and recovery for cats and dogs with compromised health, increased nutritional needs or following illness or surgery.
These specialist formulations give veterinarians and animal health practitioners access to nutritional support that goes beyond everyday supplementation, complementing the care they provide to cats and dogs.
Ingredient formulation through the Vital Renewal Approach
The Vital Renewal Approach is the whole-food, evidence-informed formulation philosophy behind CellVra.
It brings together nutrient-dense whole-food ingredients and targeted isolated nutrients where required, with each supplement developed around a specific nutritional purpose.
This philosophy is applied across the entire CellVra range, from premium everyday supplementation to more advanced practitioner-only nutritional support.
New Zealand grass-fed bovine organ powders
Nutrient-dense animal tissues that provide naturally occurring vitamins, minerals, amino acids and whole-food nutritional support.
New Zealand-sourced marine extracts
Marine-based ingredients, including green-lipped mussel, used in selected formulas to support joint health, mobility, cartilage integrity, and musculoskeletal function.
Organic functional botanicals
Botanicals selected for nutritional support, including ingredients used in formulas for liver function, digestion, resilience, and metabolic balance.
Supporting whole-food ingredients
Ingredients such as bone broth, kumara, nutritional yeast, collagen, and selected supporting nutrients help complete each formula according to its intended nutritional role.
Targeted isolated nutrients
Where more specific nutritional support is required, targeted isolated nutrients such as calcium carbonate, calcium citrate, magnesium glycinate, MSM, taurine, and zinc amino acid may be included.
CellVra practitioner range at a glance
CellVra is a whole-food nutritional supplement range for cats and dogs, developed by a Certified Clinical Animal Nutritionist. The practitioner-only range provides concentrated, advanced formulations that veterinarians and animal health practitioners can recommend for the cats and dogs in their care.
Developed for complex nutritional needs
Formulated for cats and dogs with ongoing health concerns, compromised health or complex nutritional needs, including animals receiving veterinary treatment.
Intensive support for specific and whole-body needs
Formulations provide more intensive nutritional support for specific body systems in cats and dogs with persistent or overlapping health concerns, along with specialised mineral formulations where more specific support is required. Advanced whole-body formulations support vitality and recovery in cats and dogs with compromised health or increased nutritional needs, or following illness or surgery.
Concentrated whole-food formulations
Each formula combines concentrated whole-food ingredients, including New Zealand grass-fed bovine organ powders, New Zealand-sourced marine extracts and organic functional botanicals. Selected formulas also include targeted isolated nutrients where specific mineral or nutritional support is required.
Formulated by a clinical animal nutritionist
Veterinarians and animal health practitioners have exclusive access to these specialised nutritional formulations. The supplements are not available for general retail or direct online purchase by cat and dog owners.
Practitioner-only supply
Veterinarians and animal health practitioners have exclusive access to these specialised nutritional formulations. The supplements are not available for general retail or direct online purchase by cat and dog owners.
Gut health and the microbiome
Supporting more than digestion
The gastrointestinal tract plays a central role in the health of cats and dogs, extending well beyond the digestion and absorption of nutrients.
It is also an important part of the body's immune system and provides the environment for the gut microbiome, a complex community of microorganisms involved in digestion, nutrient processing and immune regulation.
Nutrition has a significant influence on the intestinal environment and the balance of the gut microbiome. The relationship between gut health, immune function and skin health is an important consideration when assessing an animal's broader nutritional needs.
The CellVra practitioner range includes advanced formulations developed to provide nutritional support for digestive function, intestinal health, gut integrity and microbiome balance.
By supporting gut health as part of a wider nutritional approach, the CellVra practitioner range allows veterinarians and animal health practitioners to include digestive and intestinal support alongside other nutritional requirements, particularly in animals with persistent or overlapping health concerns.
Formulated without compromise
CellVra was developed when Natural Pet could not find a cat and dog supplement range it could recommend with confidence.
Existing supplements did not meet the level of ingredient quality, nutritional detail and formulation control required for Natural Pet's animal nutrition consultation work.
Rather than compromise on those requirements, Natural Pet developed its own range.
The result is a premium whole-food supplement range for cats and dogs, developed by a Certified Clinical Animal Nutritionist and guided by nutritional science, ingredient quality and an understanding of individual nutritional requirements.
The practitioner-only range builds on this foundation with advanced, more concentrated and targeted formulations for animals needing additional nutritional support.
Advanced nutritional support alongside professional care
CellVra practitioner-only supplements are intended for use under the guidance of veterinarians and animal health practitioners.
They provide additional nutritional support for cats and dogs with ongoing health concerns or compromised health, including those receiving veterinary treatment or recovering from illness, injury or surgery.
This support can form part of the animal's wider care, helping to maintain immune health, nutritional balance and resilience while complementing veterinary treatment and professional nutritional advice.
The practitioner range is supplied through professional recommendation and is not available for general retail or online purchase.
Considering the CellVra practitioner range for your practice?
If you are a veterinarian or animal health practitioner looking for more advanced nutritional support options for the cats and dogs in your care, CellVra offers specialised formulations developed for more complex health and nutritional needs.
The practitioner information pack provides further details about the available supplements, their nutritional applications, ingredients and purchasing arrangements.
Find out how CellVra’s advanced whole-food supplementation could complement the nutritional advice and care you already provide.
Looking for nutritional support for your own cat or dog?
CellVra practitioner-only supplements are available following professional consultation with a veterinarian or animal health practitioner. If your cat or dog has ongoing health concerns or requires additional nutritional support, contact Natural Pet to arrange a consultation.
For everyday wellness and targeted nutritional needs, the CellVra direct-purchase range is available online, through selected retailers and through veterinary clinics.
Interested in stocking the CellVra retail range in your clinic for customer purchase?
CellVra’s retail range includes nutritional supplements for cats and dogs, with options for everyday wellness, whole-body support and specific nutritional needs. Stocking the range gives your customers the option to purchase these supplements directly from your clinic.
If you are interested in becoming a stockist, request further information about the range, trade pricing and ordering.
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